II
Section II
The library · Section
Chair & Clinic
health, wellness and appearance
Businesses where the constraint is a seat and an hour, and where an empty one at half past two is gone for good. Set around recall, rebooking, and the compliance limits on what an automated message may say.
4 editions in this section, from $885. Set and sent inside one working day.
No. 06
Dental Practice
An empty chair at half past two costs more than a lost lead.
A text about a patient may say when to come in. It may never say what for.
A dental practice loses more to an empty hygiene chair at half past two than to any lead it never answered. This edition is written around the recall, the accepted plan nobody scheduled, and what a text message is allowed to say.
$1,585
No. 07
Chiropractic Clinic
Care plans live or die on visit four.
The patient who feels better on Thursday is the one who quietly stops coming on Monday.
A chiropractic clinic does not lose patients at the enquiry. It loses them at visit four, when the pain has eased and two thirds of the care plan remain unrun. This edition is set against that week.
$1,235
No. 08
Spa & Wellness
Quiet Tuesdays are a scheduling problem, not a marketing one.
A therapist on the rota with an empty room is the most expensive hour a spa can buy.
A spa does not have a lead problem; it has a Tuesday problem. Treatment rooms sit idle while the therapist rota is paid in full, and the diary that fills on Saturday empties for the four days before it.
$1,435
No. 09
Salon & Barbershop
Set to the rhythm of a six-week rebook.
A client who leaves without rebooking is not a client; they are a six-week gap in someone's column.
A salon's whole economy is the six-week rebook. Miss it once and a client who came eight times a year comes five, and the chair that was booked out until March has gaps you cannot fill by Friday.
$885
The shelf
The rest of the library
The other three sections, in the order they are bound.
The last word
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- Rates
- 17 editions, $885 to $2,485. No edition is ever discounted below $850.